Course Description

Course Description

BUSA 250 C03W - Principles of Marketing  -  (3)  

        Dennis  Heiner   /  1/21/2014 - 5/15/2014

A survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.