Course Description

Course Description

BUSM 145 C01W - Marketing Basics  -  (3)  

        Cynthia  Bagent   /  8/21/2017 - 12/14/2017

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.