Course Description

Course Description

BUSM 165 C01W - Marketing and E-Commerce  -  (4)  

        Cynthia  Bagent   /  8/25/2014 - 12/18/2014

This course provides an overview of marketing processes and principles and prepares students to make strategic marketing decisions in small business environments. Working individually and in teams, students will compare and contrast marketing channels to develop marketing programs thatt integrate traditional and contemporary practices.