Course Description

Course Description

BUSM 166 C01W - Retailing & Merchandising Managmnt  -  (3)  

        Sarah  LaMarche   /  8/25/2014 - 12/18/2014

Students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussion and projects.