BUSA 250 – Principles of Marketing
Student
Syllabus
Instructor Information:
Telephone: 733-9554 ext. 2411
Office: CSI Campus – Evergreen C-92
Hours: TBA
Textbook:
Marketing by William Pride & O.C.
Ferrell Houghton-Mifflin, 2000 Edition, 2000
Course Description:
A sur4vey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.
Grading:
Grades will be based on performance in the following areas:
100
– Exam #1 540-600 A
100
– Exam #2 480-539 B
100
– Exam #3 420-479 C
200
– Projects 360-419 D
100
– Quizzes Below 360 F
600 – Total Points
Exams:
Exam questions will be true/false, multiple choice, and short answer.
Students
who miss a regularly scheduled exam must take the comprehensive final. The score on the comprehensive final will
replace all missed exams. Please note
that the comprehensive final cannot be used as both a project and a replacement
for missed exams.
Quizzes:
Ten or eleven unannounced pop quizzes will be given during the semester. Students are encouraged to read the material prior to coming to class. Quizzes will cover the assigned material for that day. Each quiz is worth 10 points. There is no make-up for pop quizzes.
Some
class time will be available for students to present case study solutions and
increase their quiz scores.
Attendance:
Roll will be taken. The student will earn 2 bonus points for each lecture session that they attend. These points will be added onto the exam grade.
Projects:
Students
must complete two of the projects listed below. One of the two projects must be either the marketing plan or
computer simulation. Each successfully
completed project is worth a maximum of 100 points. If a student completes a 3rd project they may choose
between (1) replacing their lowest exam grade with the project grade or (2)
receiving up to 50 extra credit points (number of extra credit points will be
determined by the quality of the project) to be added to the semester grade
total. Students who do a 3rd
project almost always get an A in the class.
Projects available include:
1.
A Comprehensive Final. Taken during finals week. Topics covered on the exam will be drawn from the entire text.
2.
A Marketing Plan. This project requires the student to find a local
business and prepare a marketing plan (time will be taken in class to discuss
the plan). The student must give an
8-12 minute oral presentation on their findings plus a minimum written summary
of 8 pages.
Students
should work together on this project (5 students per plan maximum). Students must start early – a rough draft
must be submitted by November 9th.
A copy of the plan must be given to the business owners.
3.
Join DEX. DEX is a marketing club operating at CSI. Students must be able to attend meetings on
Fridays from 1-2 p.m. In addition,
students are expected to participate in the Harvest Festival. Roll will be taken at DEX Club meetings.
The grade in DEX will translate into a project grade
as follows:
A = 95
points
B = 85
points
C = 75
points
D = 65
points
F
= 0 points
4.
Computer Simulation. The marketing field has several excellent computer
simulation exercises. CSI uses one such
exercise, called “The Marketing Game”.
Students will need to work in teams of 2, but no more than 3 people per
team. This project will run throughout
the semester.
5.
Internet. An exciting way to study marketing is by exploring a
variety of internet sites that actually deal with marketing. Students wishing to do this project must
purchase a supplement text entitled “The
Internet Guide for Marketing” by Georganna Hall & Gemmy Allen,
Southwestern Publishing, 1996.
Successful completion of the project requires the student to
independently complete any six- (6) chapters of the book. Additional chapters are worth extra credit.
Project:
Each student must complete the following project:
“Towards a Career in Business” – This project
requires the student to explore a potential job including a visit to the
workplace and an interview with a potential employer. You will also need to type a resume, cover letter, and thank-you
letter. A handout is available from the
instructor. Be Careful: Nine people have actually landed jobs in the past year
while doing this project.
Quizzes:
There will be 10 or 11 quizzes given during the semester. The quizzes will be 10 questions long. Students who miss a quiz will not be able to take the quiz late; they will need to do extra credit work.
Extra Credit:
Up
to 30 point’s work of extra credit are available for doing a summary of a Wall
Street Journal article. A successful
summary will be at least 1 page. Each
page completed will earn the student 2-4 points. The last possible day for extra credit is May 5th.
Course Objectives:
The objectives of this course are as follows:
1.
Develop
an understanding of basic marketing terms and concepts. Included in the concepts are the 4 P’s
target marketing, marketing research, strategic marketing, and marketing
ethics.
2.
Demonstrate
an ability to apply marketing concepts in a real world setting
Department Objectives:
Listed below are the CSI Business Department instructional goals and means whereby this course meets those goals.
1. Communication Written projects plus oral class discussion.
2. Analysis and Critical Thinking 3 exams + in class discussion of cases
and
other
business concepts.
3. Problem Solving Use of quantitative computer simulation
and
math
problems to solve problems.
4. Effective Performance Grading
system based on 90%+ = A, 80%+
=
B, 70%+ = C, 60%+ = D, below 60% = F.
5. Pursue Personal Goals Allows the students to earn
points by
exploring
careers or writing projects
dealing
with applying business techniques
to current job.
Outcomes Assessments:
The course objectives will be evaluated using quizzes, exams, and projects. The quizzes and exams will assess the understanding of basic marketing terms & concepts. The computer simulation, DEX Club, and marketing plan for a real world business are all tools to show a students ability to apply marketing concepts in a real world setting.
Reading/Objectives
Spring 2000 –
Day Section
DATE |
ASSIGNMENT |
OBJECTIVES |
|
Jan.
19 |
None |
Introduction
of Course |
|
Jan.
21 |
Chapter
1 |
Definition
of Marketing |
|
Jan.
24-26 |
Chapter
2 |
Strategic
Marketing |
|
Jan.
28 |
Chapter
4 |
Marketing
Ethics & Social Responsibility |
|
Feb.
2 |
Cases |
|
|
Feb.
4-7 |
Chapter
6 |
Market
Research |
|
Feb.
9-11 |
Chapter
7 |
Target
Markets & Segmentation |
|
Feb.
14 |
Review |
|
Feb. 16 |
Exam #1 |
1,
3-6 |
|
Feb.
18-23 |
Chapter
8 |
Consumer
Buying Behavior |
|
Feb.
25 |
Chapter
10 |
Product
Concepts |
|
Feb.
28 |
Cases |
|
|
Mar.
1 |
Chapter
11 |
Developing
Products |
|
Mar.
3 |
Chapter
12 |
Branding
& Packaging |
|
Mar.
6 |
Chapter
13 |
Services |
|
Mar.
8 |
Chapter
14 |
Marketing
Channels |
|
Mar.
10 |
Review |
|
|
Mar.
13 |
Exam #2 |
8-13 |
|
Mar.
15 |
No Class |
|
|
Mar.
17 |
Chapter
16 |
Retailing |
|
Mar.
20-24 |
Spring Break |
|
|
Mar.
27 |
Chapter
16 |
Retailing |
|
Mar.
29-31 |
Chapter
17 |
Promotion
Overview |
|
April
3-5 |
Chapter
18 |
Advertising
& Publicity |
|
April
7 |
Chapter
19 |
Personal
Selling Sales
Promotion |
|
April
10 |
Chapter
20 |
Pricing
Concepts |
|
April
12-14 |
Chapter
21 |
Setting
Prices |
|
April
17 |
Cases |
|
|
April
19 |
Review |
|
|
April
21 |
Exam #3 |
15-21 |
|
April
24 |
Computer
Simulation |
|
|
May
3 |
Computer
Simulation |
|
|
May
5 |
Marketing
Plan Reports |
|
|
May
8-12 |
Final Exams |
|